FROM CONCEPTUAL FRAMEWORK TO LONG-TERM GROWTH
Identity Capital Consulting
Founded by Augustine (Augie) Emuwa, Identity Capital Consulting is built on a powerful idea: organizations are strongest when they understand, develop, and intentionally leverage their identity capital. As a former high school principal with an expansive network of education leaders, nonprofit executives, and system-level change agents, Augie launched the firm in 2020 to help organizations elevate leadership identity and amplify impact.
THE CHALLENGE
Identity Capital Consulting works with organizations navigating complex challenges related to leadership, culture, and change. Many clients understood the importance of leadership identity, lived experience, and social capital, but struggled to translate those assets into coordinated action and measurable outcomes.
Specifically, organizations needed a way to operationalize identity capital across teams, track leadership behaviors and progress over time, align identity-driven work with strategic priorities, and sustain momentum beyond workshops and coaching engagements.
THE RESPONDABILITY SOLUTION
As a RespondAbility Brand Partner, Identity Capital Consulting embedded the platform directly into its leadership and strategy offerings. RespondAbility serves as the system for assessing, articulating, and advancing identity capital—mirroring the Triple AAA Framework.
The platform provides a shared operating system where leadership identity, strategic priorities, and daily actions are visible, aligned, and measurable. With built-in progress tracking, collaboration, and real-time reporting, RespondAbility turns identity-driven insights into consistent execution, functioning not as another tool, but as the infrastructure that brings leadership identity to life across teams.
Summary
By integrating RespondAbility into his consulting work, Augie found a way to turn identity capital from a conceptual framework into a living, measurable system that supports strategic execution, leadership development, and long-term organizational growth.
AUGUSTINE (AUGIE) EMUWA
FOUNDER
“Identity is not just personal—it’s capital. RespondAbility helps create the space to define it, strengthen it, and put it to work.”
Strategic Use of Network
01
Built on Trust
Drawing on his background as a high school principal and trusted advisor, Augie leveraged his extensive professional network to introduce RespondAbility as a natural extension of Identity Capital Consulting’s work. Leaders already trusted Augie to guide conversations around leadership, equity, and organizational culture.
02
Put Into Practice
RespondAbility gave them a concrete way to act on those conversations. Through warm introductions, discovery conversations, and leadership engagements, Augie positioned RespondAbility as a solution that helps organizations move from intention to implementation.
03
Scaled Impact
This approach strengthened client relationships, expanded engagement scope, and created opportunities for both licensing and ongoing consulting support.
How RespondAbility
Impacted Identity Capital’s Business
RespondAbility enabled Identity Capital Consulting to activate its core framework by transforming leadership identity, diverse perspectives, and strategic priorities into trackable behaviors and outcomes.
01
Predictable Revenue
Through the Brand Partner program, Identity Capital Consulting generates recurring commission-based revenue from RespondAbility licenses, creating a more sustainable and scalable business model.
02
Deeper Engagements
The platform also supports a consulting-plus approach, where RespondAbility is embedded into executive coaching, training, program design, and data tracking engagements, resulting in longer-term partnerships and deeper impact.
03
Greater Reach
By pairing software with services, Augie expanded the firm’s reach without increasing delivery burden, allowing more organizations to build leadership systems that are intentional, scalable, and transformational.
“We used RespondAbility to translate our values and leadership development goals into weekly actions across teams. Now we’re not just talking about identity, we’re building it into how we lead and how we grow.”
-DIRECTOR OF HUMAN RESOURCES, EDUCATION NONPROFIT
Why This Works
Identity Capital Consulting doesn’t stop at insight; it equips organizations to act. RespondAbility provides the structure needed to make leadership identity visible, measurable, and sustainable. Together, the consulting framework and the platform help organizations align who they are with how they operate.
Looking Ahead
With each new engagement, Identity Capital Consulting continues to deepen the connection between identity and strategy, support adaptive leadership cultures, and generate recurring revenue through product renewals and consulting bundles.
What This Means for Other Consultants
RespondAbility allows consultants to turn frameworks into systems, transform trusted relationships into scalable opportunities, create recurring revenue beyond billable hours, and extend impact without increasing workload.
Looking Ahead
With each new engagement, Identity Capital Consulting continues to deepen the connection between identity and strategy, support adaptive leadership cultures, and generate recurring revenue through product renewals and consulting bundles.
What This Means for Other Consultants
RespondAbility allows consultants to turn frameworks into systems, transform trusted relationships into scalable opportunities, create recurring revenue beyond billable hours, and extend impact without increasing workload.
Partnering for Success
The RespondAbility support team ensures seamless implementation, offering tailored guidance and best practices to help organizations maximize impact.